Module 14
Full Data
Event Intelligence
Revenue GrowthDonor RetentionOperational EfficiencyMission Impact
22 Q&A cards
13 cognitive functions
Cognitive Functions
Event Performance HistoryEvent Forecast EngineEvent Economics AnalyzerEvent Cancellation ModelerEvent Sponsorship PipelineEvent Attendance AnalyticsEvent-to-Donor PipelineEvent Alternative Scenario PlannerEvent Portfolio RationalizerAuction Performance AnalyzerTable Captain TrackerEvent Purpose ClassifierEvent Marketing Attribution
Q&A Cards
EVT-001
EVT-002
EVT-003
EVT-004
EVT-005
EVT-006
EVT-007
EVT-008
EVT-009
EVT-010
EVT-011
EVT-012
EVT-013
EVT-014
EVT-015
EVT-016
EVT-017
EVT-018
EVT-019
EVT-020
EVT-021
EVT-022
How did this event do last year?
How has this event performed over the past 3 years?
Do we expect to do better this year?
What's the ticket/registration pace vs last year at this point?
What does this event cost to produce?
What's the net revenue after all costs?
What happens to our annual goal if we cancel this event?
Which donors would lose their only touchpoint if we cancel?
What sponsors are committed vs pending vs at risk?
What's our sponsor retention rate year over year?
How many attendees are we expecting this year?
What's our no-show rate historically?
Did last year's attendees give again afterward?
How many new donors did last year's event produce?
Could we do a virtual or scaled-down version at lower cost?
What's the staff time investment for this event?
Do we have too many events — are they cannibalizing each other?
Which events should we eliminate or consolidate based on ROI?
What's our auction revenue by format (live vs silent vs online)?
How are our table captains performing on sales and attendance?
Is this event serving as stewardship or revenue — and which should it be?
Which marketing channels are driving event registrations?