Which donors would lose their only touchpoint if we cancel?
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Scenario Analysis
| Scenario | Revenue | Probability |
|---|---|---|
| Optimistic | $3,115,285 | 25% |
| Base Case | $2,715,285 | 50% |
| Conservative | $2,415,285 | 25% |
Expected Value
$2,740,285
$2,415,285 – $3,115,285
Base case assumes current donor retention holds steady at 65%.
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