How many new donors must we acquire annually just to maintain our base?
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Campaign ROI
2.9
ROI by Campaign
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Year-End
2.7
2
Spring
8.5
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Gala
4.4
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GivingTuesday
2.3
5
Monthly
5.4
Related Questions
Are any donor segments showing fatigue signals (declining engagement, unsubscribWhat is repeat donor retention?
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