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What is repeat donor retention?

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Overall Retention Rate

61.0%

vs Last Year

61.0% was 65.0% -6.2%

Retention by Segment

First-time

33.0%

Repeat

74.0%

Major

95.0%

Monthly

87.0%

Related Questions

Is retention getting better or worse over time?Which first-year donors haven't gotten a personal touchpoint yet?What's the optimal stewardship cadence for each donor tier?

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