Which reactivation method works best for lapsed donors?
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Reactivation Rate
10.0%
Best Channels
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Personal Call
22.0%
2
Email Series
15.0%
3
Direct Mail
11.0%
4
Event Invite
8.0%
Donors lapsed 12-24 months are 3x more likely to reactivate than 24+ month lapsed.
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