How is the most recent acquisition cohort performing?
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Donor Segments
First-Time
27.0%
Repeat
30.0%
Major
9.0%
Monthly
19.0%
Lapsed
18.0%
By Avg Gift
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Major
$4,255
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Monthly
$1,902
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Repeat
$2,246
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First-Time
$3,508
5
Reactivated
$908
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