Which donor segment has the worst retention?
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Donor Segments
First-Time
20.0%
Repeat
33.0%
Major
8.0%
Monthly
15.0%
Lapsed
18.0%
By Avg Gift
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Major
$1,562
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Monthly
$2,861
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Repeat
$131
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First-Time
$3,549
5
Reactivated
$3,644
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