Who are the highest-value donors at risk of lapsing?
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At-Risk Donors
259
Highest Value At-Risk
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Donor 1
$20,902
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Donor 2
$6,921
3
Donor 3
$14,403
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Donor 4
$8,777
5
Donor 5
$4,914
259 donors have not given in 10+ months.
Recommended Actions
→Send personalized re-engagement emails
→Schedule calls for top 20 at-risk donors
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