Where's the best gap in our calendar to add a new campaign?
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Scenario Analysis
| Scenario | Revenue | Probability |
|---|---|---|
| Optimistic | $2,838,829 | 25% |
| Base Case | $2,438,829 | 50% |
| Conservative | $2,138,829 | 25% |
Expected Value
$2,463,829
$2,138,829 – $2,838,829
Base case assumes current donor retention holds steady at 65%.
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