What if we [changed a stewardship or campaign variable]?
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Scenario Analysis
| Scenario | Revenue | Probability |
|---|---|---|
| Optimistic | $2,956,511 | 25% |
| Base Case | $2,556,511 | 50% |
| Conservative | $2,256,511 | 25% |
Expected Value
$2,581,511
$2,256,511 – $2,956,511
Base case assumes current donor retention holds steady at 65%.
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