Which channels drive donations — first-touch, last-touch, or multi-touch?
1
How important is this question to you?
2
Here's what the answer could look like
Click the formats you'd prefer — select as many as you like
Revenue by Source
Online
35.0%
Mail
18.0%
Events
15.0%
Major Gifts
16.0%
Grants
6.0%
Online vs Last Year
$841,199
was $519,751
+61.8%
Online giving now exceeds direct mail for the first time.
3
Share your thoughts
What would make this answer more useful to you?